Thursday, April 17, 2014
CNN Week 8
In "Google Stock Sinks as Mobile Struggles Continue" explains how Google
shares sank 3% in after-hours trading Wednesday after the company
posted first-quarter earnings and sales that missed expectations. Of
particular concern was a 9% drop in payments from marketers per ad on
Google sites.
The challenge for Google is convincing marketers to pay as much for
mobile ads as they do for desktop ads, a task that's become increasingly
pressing as Web usage shifts to smartphones.
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